Built for the way modern technology companies compete.
Who We Are
YourStory PR is a strategic communications and PR firm for technology companies. We work with ambitious businesses across sixteen sectors and eight global territories to build the brand authority, market influence, and AI visibility that drive commercial performance.
Since 2019, our clients have collectively raised more than £2 billion, supported by communications programs designed to shape investor sentiment, accelerate go-to-market execution, and build sustained competitive advantage.
We are headquartered in London, with the UK as our home market. Our team operates across the US, Europe, Middle East, Africa, Canada, Latin America, and Australia, coordinating cross-border media strategies for companies expanding internationally and global organizations that need communications coherence across multiple geographies.
How We're Different
We treat communications as a commercial discipline. When it's done well, it shapes how investors value your company, how buyers evaluate your credibility, how AI systems represent your authority, and how talent decides whether you're worth joining. These are business outcomes, and we hold ourselves accountable to them.
We measure what matters. Every program is built on a rigorous measurement and evaluation framework. Monthly performance intelligence, powered by advanced media analytics, web data, AI visibility monitoring, and competitive benchmarking, informs our strategic recommendations in real time. We don't report on activity. We report on impact.
We know your sector. Our team brings years of hands-on communications experience across AI, deep tech, biotech, fintech, SaaS, enterprise software, and more. We understand the regulatory landscapes, the editorial ecosystems, the competitive dynamics, and the investment cycles. When we brief a journalist, we speak their language.
The people who win the engagement deliver it. There is no gap between the pitch team and the delivery team. Your account is led by experienced professionals who know your business, your market, and the journalists who cover it.
What We Believe
Earned media is the most powerful trust signal in B2B.Nielsen research shows that 92% of consumers trust earned media more than any other form of communication. In a market where 88% of buying decisions are influenced by trust, and where AI systems overwhelmingly cite earned sources when recommending vendors, strategic communications has never been more commercially important.
Measurement transforms communications from a cost center to a growth lever. The agencies that can prove impact keep their seat at the table. We built our entire operating model around this conviction: every program, every month, measured against the metrics that matter to your CFO, not just your comms team.
AI has rewritten the rules of brand discovery. Muck Rack's research found that up to 89% of LLM citations come from earned media. Analysis of over 680 million citations shows that brand search volume is the strongest predictor of AI visibility. The companies that win the next decade of buyer attention will be the ones whose earned media footprint is deep enough and consistent enough to train AI systems to trust them.