Over 1.3 billion people worldwide live with a disability, yet most communications still aren't built with them in mind. This piece argues that accessibility can't just be a value PR teams talk about it has to be a system they design into every campaign from the start, covering visual, auditory, motor, and cognitive needs alike. The payoff isn't just inclusion: it's better, farther-reaching work for everyone.

Ranking on Google and appearing in an AI-generated answer are no longer the same. As generative tools reshape how audiences find information, research suppliers and form opinions, the rules of visibility are shifting. GEO does not replace good PR, it raises the stakes on getting a story right, keeping it consistent and placing it in the right spaces.