10 Simple Steps to Boost Your AI Visibility This Week
How we search for things online has changed almost overnight. Instead of typing into Google, people are asking ChatGPT, Claude, or Perplexity to find answers.
In 2025, AI platforms handled around 13% of all searches, and younger users increasingly rely on AI for product recommendations, research, and advice. Visibility now means more than just ranking high on Google, it’s about becoming a source that is seen, cited, and trusted.
AI isn’t taking over search, it’s quietly changing how credibility is built. Visibility now depends less on algorithms and more on how trustworthy your brand appears when information is pulled together.
For brands and communications teams, that shift changes what visibility really means. It’s no longer just about showing up on page one of Google, it’s about being recognised as a trusted, quotable source when AI tools look for information to share.
Research from Gartner predicts that by 2026,25% of all search traffic will come from AI-generated responses rather than traditional search engines. This means that visibility will increasingly depend not just on SEO rankings, but also on whether your content is trusted, current, and easy to cite across multiple platforms. To stay visible, your content needs to be accessible, authoritative, and credible, otherwise, AI tools may overlook it, and your audience might never find it.
What’s driving this shift
AI search doesn’t work like Google. It doesn’t scroll through pages of results — it looks for open, trustworthy content that’s easy to summarise or cite.
That means anything behind a form, paywall or overly complex layout often gets ignored. If your goal is for your brand to stay visible and relevant, it's important to create content that’s structured, current, and worth referencing.
You don’t need to rebuild your entire website to get noticed by AI tools. A few small, practical tweaks can make a big difference.
1. Update your FAQs
Give clear, direct answers to the questions people ask most. Straightforward language works best.
2. Share insights publicly
Even a short post or quick statistic can make a difference. If it's open for anyone to read, AI tools can reference it.
3. Refresh some of your existing posts
Look at three pages that get traffic and make them even easier to read: headings, bullets, and concise paragraphs go a long way and will make them easier to be noticed by AI.
4. Show that your content is up to date
Add a “last updated” note. AI and humans both love content that is current.
5. Highlight your unique ideas
If you have a process, framework, or approach you’ve developed, give it a clear name and explain it.
6. Add summaries and sources
Quick summaries plus one or two sources strengthen authority and give AI something to quote.
7. Include common search terms
Words like “best practices,” “how-to,” “comparison,” and “troubleshooting” match common AI queries.
8. Make content easy to find
Remove download walls and long forms, both people and AI will appreciate it.
9. Test one AI platform
Pick ChatGPT, Claude, or Perplexity and see how it pulls sources. Adjust your content based on what you find.
10. Track your visibility
Run the same prompt at the start and end of the week to see if your brand starts showing up.
When an AI platform includes your brand in an answer, it’s doing what great media coverage has always done: reinforcing that you’re a reliable voice in your space. That’s the new kind of visibility, the kind that builds authority over time.
For PR teams, the same rules still apply. Good writing, honest messaging, and a steady voice always win. What’s different now is where that credibility shows up, sometimes, it’s not in a news story or a search result, but in how AI tools choose which sources to surface.
The brands that focus on being useful and trustworthy won’t just keep up with the conversation, they’ll help lead it.
Written by Celine Abebe