YourStory PR Case Study: TG0

Written By Courtney Glymph

Overview

TG0 is a pioneer in using innovative technologies to transform human-machine interfaces through touch, pressure and vibration. From automotive interiors to consumer electronics and healthcare applications, TG0’s tactile control systems offer an opportunity to redefine daily interactions with technology.

The Challenge

TG0 needed to transition from ad-hoc media coverage to a strategic communications presence that would position their technology and executives as thought leaders in the competitive human-machine interface and AI space.

Objectives

  • Secure coverage in top-tier publications

  • Elevate internal experts and senior executives as leading voices in the industry

  • Build a strong digital footprint to ensure TG0's inclusion in key search results across platforms

  • Create a sustained and high-quality media presence

YourStory PR’s Approach

We developed a comprehensive strategy that combined company announcements, milestones and new product launches with thought leadership from TG0's executive team. With a thorough understanding of TG0's technology and vision, we created a sustained media engagement programme that positioned the company's innovation and expertise across key verticals as integral to the evolving conversation around AI hardware developments and human-machine interfaces in the UK and beyond.

The Results

  • 429% increase in high-quality media coverage

  • Features in top-tier technology, automation, business, startup and health tech publications, including Fortune, Sifted, TechRadar, Entrepreneur UK, Tech.eu and PharmaPhorum

  • Established a strong digital footprint, ensuring TG0's presence in AI discovery platforms

Quote

The team at YourStory PR didn't just act as an agency; they became true partners. They took the time to deeply understand our technology and vision. They helped elevate our internal experts and senior executives as a leading voice in the human-machine interface space. For those moving from massive corporate teams to the start-up and scale-up realm, you need a team like YSPR at your PR helm.

Shanna Wood, Chief of Staff, TG0

Courtney Glymph
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