Accessibility in PR and Communications: More than a Buzzword

Over 1.3 billion people worldwide live with a disability, yet most communications still aren't built with them in mind. This piece argues that accessibility can't just be a value PR teams talk about it has to be a system they design into every campaign from the start, covering visual, auditory, motor, and cognitive needs alike. The payoff isn't just inclusion: it's better, farther-reaching work for everyone.