Sector knowledge that earns the right to represent your brand.
Generalist agencies can often place a story. Understanding why it matters to your market, which journalist will care, where the sensitivities sit, and how the wider stakeholder picture affects the brief is an entirely different matter.
AI and Deep Tech
AI is one of the noisiest areas in technology coverage. Claims are scrutinised more closely, expectations are higher, and weak positioning rarely passes under the radar.
We work with AI and deep tech companies to build narratives that are credible, specific, and commercially relevant. That means helping technical innovation make sense to investors, buyers, and journalists without flattening what makes it unique.
Biotech, MedTech and Life Sciences
This is a sector where precision matters.
Regulatory demands are high, evidence thresholds are higher, and the audience mix is unusually complex, spanning clinicians, patients, regulators, payers, investors and health system buyers. The story has to reflect that complexity without becoming unreadable.
We bring experience across drug discovery, synthetic biology, surgical technology, medical devices, clinical decision support, and genomics that allows us to deliver campaigns that are meticulously crafted and precise while remaining accessible to the audiences that matter.
Fintech and Financial Services
Financial services leaves little room for carelessness.
A weak line, clumsy claim or poorly-judged announcement can create regulatory scrutiny or erode trust quickly. We work across payments, digital banking, lending, insurtech, wealthtech, regtech, open finance and crypto infrastructure, with a clear understanding of the pressures shaping both media and stakeholder response.
Venture Capital and Private Equity
We support investment firms with their own positioning as well as across their portfolio companies.
That includes helping firms build authority with LPs, operators and founders, while also advising portfolio businesses through fundraising, launches, repositioning, and other key moments where profile shapes outcomes.
SaaS and Enterprise Software
Consumers are becoming more discerning, and have access to more reviews, comparisons, and community feedback than ever before. In the B2B space, buyers do extensive research before speaking to sales teams, often using a mixture of search, editorial coverage, peer validation, and now AI-led discovery tools. Visibility has a real role in shaping audiences’ perception and awareness of your brand before the commercial conversation even begins.
We work with SaaS businesses at all stages of their journeys, from companies building awareness in a new category to established firms defending leadership in crowded markets.
Other Sectors
Our experience also extends across sustainability and climate tech, cybersecurity, martech, mobility, gaming, hardware, professional services, public sector and retail technology. In every case, the principle is the same: understand the market, understand the client, and shape the story to fit.