Reputation that supports strategic growth.
YourStory PR is a global communications partner to the world’s most ambitious technology brands. We work alongside leadership teams to shape market narratives, outmanoeuvre competitors, and accelerate category leadership. If your mandate is to redefine your market and deliver lasting impact, we are built to help you do it.
We build integrated campaigns across earned, owned, and social channels. Whether your goal is entering a new market, raising capital, changing public perception of your brand, or establishing your voice as the preeminent source of authority in your vertical, we’re here for you. Our output is finely calibrated to support your business’ commercial goals and give you the edge over your competition. We’re here to tell your story. We’re here to take you where you want to go.
The New Reality
The way customers find your business has changed, and old approaches don’t work like they used to. At YourStory PR, we make it our mission to help you navigate this new reality.
Visibility and brand awareness has always been important when it comes to reaching customers and securing buyers’ interest. But the rules dictating how your audience finds your brand are being rewritten. AI has become a key step along the discovery pathway. Shopping-related AI use like research and recommendations has become the third most popular use case for the technology. Millions of consumers and businesses around the world are using AI to find brands, products, and services. Would AI show them your product?
This is where we see the growing importance of earned media in shaping the sources that AI tools rely upon.
Putting your brand’s story in front of the right audience does more than raise awareness. It shapes how you are seen and understood by the people, platforms, and gatekeepers that influence commercial decisions. Telling the right story to the right people means clients who decide to work with you before they even pick up the phone. We’re here to make your story the right story.
What We Do
We help the companies at the forefront of consumer and enterprise tech be understood by the audiences that matter most to their growth trajectories. That means investors, buyers, analysts, partners, potential hires, and the media platforms shaping market opinion. YourStory PR shapes how these audiences see you and your position within the market.
Narrative development, media relations, thought leadership, content, social amplification, investor messaging, and senior counsel are all essential to shaping how the world sees your business and what you do. But viewing these channels as separate workstreams can undermine your brand and dilute your message. We ensure your signal isn’t lost in the noise. The real value we deliver lies in our ability to make these channels reinforce one another. Coverage builds credibility. Thought leadership deepens authority. Content gives ideas a longer life. Social extends reach and sharpens recognition.
At YourStory PR, we measure our work against outcomes that matter to you, not just output. That means share of voice, brand search trends, referral quality, AI visibility and broader competitive position. It means tangible commercial results. It means taking your business’ story where you want it to go.
Sector Expertise
At YourStory PR, we have deep expertise and experience championing clients across the AI · deep tech · biotech & life sciences · fintech · SaaS · enterprise software · healthtech&medtech · venture capital & private equity · sustainability & climate tech · cybersecurity · martech · mobility & automotive · gaming · hardware.
Our experience becomes your expertise as we shape your campaign. That expertise shapes how we frame your stories, identify which stakeholders matter most, pinpoint and outmaneuver reputational risk, and develop positioning that will hold up under any scrutiny.
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£2bn+
£2bn+ raised by clients since 2019, supported by programmes designed to strengthen investor confidence and market position.
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200+
200+ pieces of coverage secured for a single client in 15 months, including the most-read Financial Times story of 2024 and organic, unsolicited interest from BBC, Channel 4 and Sky News.
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429%
429% increase in high-quality a client’s media coverage, helping shift the company from ad hoc press activity to sustained visibility.
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1,000+
1,000+ product downloads in 24 hours following a PR-led launch for a YourStory PR client, alongside strong sales and investor interest.
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Multiple territories
Multiple territories covered through programmes delivered across the UK, US, Europe, Asia, the Middle East, Africa, Canada, Latin America and Australia.
What Our Clients Say
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"The team's ability to turn complex governance and compliance topics into clear, compelling stories played a key role in elevating xtype's profile. They took PR seriously as a growth lever, not just a coverage exercise. Analyst relations, thought leadership, media outreach, and content were all tightly connected."
— Ralf Paschen, CMO, xtype
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"YourStory PR helped us shape complexity into a narrative that global audiences could grasp. In a crowded tech and biotech market, they helped our story land with the right audiences, enhancing our credibility and strengthening our brand."
— Dr. Jana Jensen, Chief Operating Officer, Excelsior Sciences
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"Courtney gave us what I always want in brand awareness in a market: the ability to punch above our weight. Automic sold to CA Technologies in 2017 for €600m. Hire Courtney, you will be happy you did!"
— Todd DeLaughter, CEO, Alpega Group
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"Courtney and her team have the most powerful mix of strategic direction alongside the attention to detail on the execution and management side. She is the best communications person I have worked with in years."
— Isabel Fox, Chairwoman, ET Capital
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"They took the time to deeply understand our technology and vision. They helped elevate our internal experts and senior executives as a leading voice in the human-machine interface space."
— Shanna Wood, Chief of Staff, TG0
Your buyers are doing their homework before they speak to you. The question is whether what they find builds confidence, invites preference, and makes your business the obvious choice.