Where earned media meets commercial intelligence.
We are a strategic communications and PR firm for technology companies. We don't just secure coverage. We build the brand authority, AI visibility, and market influence that drive your commercial engine.
The way your buyers find you has fundamentally changed.
According to 6sense, B2B buyers select a favored vendor before they ever speak to a salesperson, and that pre-contact favorite wins the deal roughly 80% of the time. Forrester research shows that 89% of B2B buyers now use generative AI as a key source of information during their purchasing journey. And Muck Rack's Generative Pulse Report found that up to 89% of the citations powering those AI answers come from earned media.
Your brand's presence in the Financial Times, TechCrunch, or Sifted isn't just building awareness with human readers anymore. It is training the AI systems that will recommend you, or your competitor, when your next customer asks for help.
This is the inflection point. Communications has become one of the most measurable drivers of commercial performance available to technology companies. The question isn't whether to invest. It's whether you're investing with a team that understands the connection between earned media, AI discoverability, and revenue.
What We Do
We build narratives that move markets.
From category-defining positioning to executive thought leadership, we develop the stories that shape how investors, buyers, analysts, and AI platforms perceive your company.
We secure earned media that drives commercial outcomes.
Our programs have placed clients across the Financial Times, Forbes, Fortune, TechCrunch, Axios, The Wall Street Journal, VentureBeat, Sifted, AltFi, and Tech.eu, among dozens of specialist titles. We target the publications your buyers read, and the platforms AI systems cite.
We measure everything.
Monthly performance reporting, powered by advanced media intelligence, web analytics, and AI visibility monitoring tools, feeds directly into our strategic guidance. We don't report on activity. We report on impact: share of voice shifts, brand search trends, referral quality, AI citation frequency, and the commercial outcomes that justify your investment.
We operate as your strategic partner
Not a vendor. Not a retainer sitting on autopilot. Our team works across your account with genuine knowledge of your sector, your competitive dynamics, and your commercial priorities. The people who win the engagement are the people who deliver it.
Sector Expertise
We work across the full technology spectrum:
AI · deep tech · biotech & life sciences · fintech · SaaS · enterprise software · healthtech&medtech · venture capital & private equity · sustainability & climate tech · cybersecurity · martech · mobility & automotive · gaming · hardware.
Our team doesn't learn your sector on your budget. They bring years of hands-on communications experience in these markets. When we brief a journalist on your behalf, we speak their language because we've spent years inside it.
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£2bn+
£2bn+ raised by our clients since 2019, supported by strategic communications that shaped investor sentiment, competitive positioning, and market entry.
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200+
200+ pieces of coverage secured for a single client in 15 months, including the most-read story on the Financial Times in 2024 and unsolicited broadcast interest from BBC, Channel 4, and Sky News.
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429%
429% increase in high-quality media coverage for TG0, transforming ad-hoc press into sustained strategic positioning across Fortune, Sifted, TechRadar, and Tech.eu.
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1,000+
1,000+ product downloads in 24 hours following a PR-led launch for Digma AI, with coverage across Axios, Fortune, TechCrunch, and The Wall Street Journal. Product Hunt 'Product of the Day'. High-quality sales and investor leads within days.
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250%
250% waitlist increase within 24 hours of national media coverage for Nuke From Orbit, with brand research subsequently quoted by a parliamentarian in policy debates.
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8
8 territories where we deliver programs: UK • US • Europe • Middle East • Africa • Canada • Latin America • Australia.
What Our Clients Say
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"The team's ability to turn complex governance and compliance topics into clear, compelling stories played a key role in elevating xtype's profile. They took PR seriously as a growth lever, not just a coverage exercise. Analyst relations, thought leadership, media outreach, and content were all tightly connected."
— Ralf Paschen, CMO, xtype
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"Courtney gave us what I always want in brand awareness in a market: the ability to punch above our weight. Automic sold to CA Technologies in 2017 for €600m. Hire Courtney, you will be happy you did!"
— Todd DeLaughter, CEO, Alpega Group
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"Courtney and her team have the most powerful mix of strategic direction alongside the attention to detail on the execution and management side. She is the best communications person I have worked with in years."
— Isabel Fox, Chairwoman, ET Capital
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"YourStory PR helped us shape complexity into a narrative that global audiences could grasp. In a crowded tech and biotech market, they helped our story land with the right audiences, enhancing our credibility and strengthening our brand."
— Dr. Jana Jensen, Chief Operating Officer, Excelsior Sciences
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"They took the time to deeply understand our technology and vision. They helped elevate our internal experts and senior executives as a leading voice in the human-machine interface space."
— Shanna Wood, Chief of Staff, TG0
Your buyers are researching you right now. In editorial rooms. In analyst reports. In the AI tools they consult before they ever visit your website. Research from 6sense shows that the vendor contacted first wins 8 out of 10 deals. The question is whether your brand is the one they find first, or find at all.